Cold water washing is better for your clothes, wallet, and the planet — and Tide makes it easy.
You’re past the ‘throw everything in and hope for the best’ phase. Cold water washing is the adult hack for protecting those grown-up upgrades — like delicates, one-of-a-kind pieces, and your go-to work clothes. Let’s keep your wardrobe in top shape so everything stays looking sharp.
Why is Cold Water the Ultimate Hack?
Makes laundry simpler
No sorting needed + less stress
Extends the life of your favorite clothes
Help keep colors brighter longer
Easy by default
One setting that works across fabrics and loads
Uses way less energy
Cold water skips the heat, reducing energy useby up to 90% compared to washing in hot and lowering utility costs
Your Fabrics Love Cold Water Too!
Delicates (Silk, Lace):
Helps prevent fiber damage
Workout Clothes & Synthetics
Helps maintains stretch
Dark & Bright Colors
Helps reduce fading and dye transfer
Cotton Basics, Machine Washable Wool, Linen
Helps prevent fading and dye transfer
Jeans
Helps prevent the denim from fading
Stain SOS
When you stain your clothes, your first instinct might’ve been to call Mom or Dad because let’s be real, they have all the cheat codes. But now you don’t need the family hotline. Here are some quick, clever tips to help you save your favorites and level-up your adulting game.
Some Common Stains That Can All Be Taken Care of with Cold Water!
Oily Stains
Remove excess with a dull knife or spoon without rubbing the stain particles deeper into the fabric
Pour detergent directly onto the makeup stain and sit for five minutes
Wash on cold
Coffee
Blot
Treat with Boosted Tide
Wash on cold
Chocolate
Remove excess chocolate
Rinse with cold water
Apply detergent and allow garment to sit with detergent onstain for at least 5 mins
Wash on cold