Tide is committed to cleaning that's great for your clothes and mindful of the planet. Small changes in how we do laundry can add up to a big difference.
Concentrated, with less waste
Our concentrated formulas and Tide evo tiles are designed to do more with less — less water in the bottle, lighter packaging, and no drips or spills. That means less to ship and less to throw away.
Cold water saves energy
A large share of the energy used in a wash cycle goes to heating water. Because Tide is engineered to clean effectively in cold water, washing cold is an easy way to save energy on every load without sacrificing clean.
Simple habits that help
- Wash in cold when you can.
- Dose correctly — more detergent isn't more clean.
- Run full loads to make the most of every cycle.
- Choose concentrated formats to cut down on packaging.
Community
Beyond the wash, Tide has a long history of showing up for communities in need — bringing the comfort of clean clothes to families after disasters through relief efforts. Clean clothes can be a small but powerful step back toward normal.